How to Price for Perceived Value, Not Just Costs
Michael Parent As a small business owner, setting prices can feel like a guessing game. You tally up your costs, add a little for profit, and…
Read MoreCategory: Word-of-Mouth Marketing
Why Customer Satisfaction is Your Ultimate Competitive Advantage
Alright, everyone, let’s dive into a topic that’s increasingly defining success in today’s business landscape. We live in a world overflowing with choices,…
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How CRM is Transforming Relationships, Not Just Tracking Them
Alright everyone, pull up a chair. Let’s talk about a tool that many businesses use every single day, but whose true power is often…
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Why Purpose-Driven Storytelling is the New Marketing
Alright, let’s talk about a fundamental shift that’s reshaping the business landscape. We live in a world saturated with information, where consumers and employees…
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Why Continuous Learning is Your Business Superpower in the Age of Disruption
Alright, let’s talk candidly about the world we’re doing business in right now. It feels like we’re all strapped into a rocket ship that’s…
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Crafting a Purpose-Driven Brand in a Skeptical World
Alright, let’s dive into something that’s becoming increasingly crucial in today’s business landscape. We live in a world where consumers and employees are more…
Read MoreCultivating a Culture of Psychological Safety
Alright, let’s talk about something that might not be the loudest buzzword in the business world right now, but I’m telling you, it’s the…
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Building a Powerful Referral Program to Drive Sustainable Service Business Growth
As a business leader, I know you understand the power of a happy client. They not only provide repeat business, but they can also…
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Cultivating Strong, Long-Term Relationships in Your B2B Service Business
As a business leader with years spent in the trenches, I can tell you that in the B2B service world, you’re not just selling…
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